The greatest challenge for this project was creating a new company mascot that was both visually appealing and one that would invoke trust. Once we came up with the "Happy Hippo" concept, we wanted to construct a typeface that would feel timeless as well as be strong enough to stand on its own. For this assignment we designed a logo, developed a website, created vehicle wraps, designed customer welcome kits, install packets and other support goods. This retro-styled brand feels modern yet classic and will remain relevant for many years to come.
