Pecos Pete’s brand is enmeshed in legend: Pecos Pete saves the family business from being devoured by a tornado by lassoing it with a snake and keeping it as a pet, feeding it barrels of soda. Now, Pecos Pete's legacy lives on through a line of natural sodas and teas. This project was fun because we were allowed the freedom of a blank slate. Our client came to us with a charismatic company concept and we had the pleasure of building a new logo and brand creation, followed by booth design.
